Only ticked rows are added. A company with no exact match can be added to your TL Building Request only if it appears under Fuzzy Above Threshold, ZoomInfo, or Possible Acronym Match — and you tick it. Rows under No Matches and Fuzzy No Matches cannot be submitted.

A ticked ZoomInfo row also carries its company details — employee count, revenue, HQ city / state / country and the ZoomInfo company ID — into the submission, so a CRM account created from it later arrives already filled in. Phone, street address and industry are not included: the ZoomInfo company search does not return them. That is also why ISS Industry is blank on these rows — that column shows the industry we hold against a matched ISS account, so it is filled in only where your company matched one.